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Oliver Buchannon
Gregory Kennedy

Micro-fractional CMO and creator of Vibe Your SaaS.

Marketing

How I Hit 100K Views on YouTube (In 7 Months) and You Can Too

Feb 23, 2026

•

11 min read

How I Hit 100K Views on YouTube (In 7 Months) and You Can Too

B2B Marketers Need to Stop Sleeping on YouTube

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Marketing

Building a Founder-Led Growth Engine

Feb 16, 2026

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13 min read

Building a Founder-Led Growth Engine

Marketing Might be Harder than Rocket Science

Gregory Kennedy
Gregory Kennedy

Marketing

(Competitors) I Don't Think About You

Feb 9, 2026

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11 min read

(Competitors) I Don't Think About You

The “Pepsi vs. Coke Rule” of Category Leadership

Gregory Kennedy
Gregory Kennedy

Marketing

Boring Brands Are F*cked

Feb 2, 2026

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10 min read

Boring Brands Are F*cked

Being Boring in the Age of AI Will be Very Expensive

Gregory Kennedy
Gregory Kennedy

Entrepreneurship

Startup Lessons From Court Lorenzini, the Founder of DocuSign

Jan 26, 2026

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13 min read

Startup Lessons From Court Lorenzini, the Founder of DocuSign

Progress Comes From Reframing Problems and Seeking Smart Solutions

Gregory Kennedy
Gregory Kennedy

Marketing

Social Media is Eating Distribution

Jan 19, 2026

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10 min read

Social Media is Eating Distribution

You Are Not Losing Because of Product, it's Because You Don't Post Enough

Gregory Kennedy
Gregory Kennedy

Fundraising

2026 Startup Fundraising Outlook

Jan 12, 2026

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10 min read

2026 Startup Fundraising Outlook

If You're Building Something Real and Moving Fast, You Can Get a Check

Gregory Kennedy
Gregory Kennedy

Marketing

How Does a Technical Founder Know Their Content Is Good?

Jan 5, 2026

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12 min read

How Does a Technical Founder Know Their Content Is Good?

Content is Just as Important as Your Product, if You Want Sales

Gregory Kennedy
Gregory Kennedy

Inspiration

The Best of VYS from 2025

Dec 29, 2025

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9 min read

The Best of VYS from 2025

See You in 2026

Gregory Kennedy
Gregory Kennedy

Marketing

+1

10 Signs Your Marketing is Working

Dec 22, 2025

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11 min read

10 Signs Your Marketing is Working

Get Proof Your Marketing Works When Signals Are Weak

Gregory Kennedy
Gregory Kennedy

Marketing

Industry PR is Dead (And What That Means for Startups)

Dec 15, 2025

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10 min read

Industry PR is Dead (And What That Means for Startups)

Stop Chasing Coverage Like it's 2018 and Build an Audience

Gregory Kennedy
Gregory Kennedy

Fundraising

Never Pitch a VC Without Defining Your Exit Strategy

Dec 8, 2025

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12 min read

Never Pitch a VC Without Defining Your Exit Strategy

Investors Want to Know How They (Might) Get Their Money Back

Gregory Kennedy
Gregory Kennedy

Marketing

+1

The Death of Difficulty

Dec 1, 2025

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12 min read

The Death of Difficulty

Taste is What Separates You From the Wannabes

Gregory Kennedy
Gregory Kennedy

Inspiration

+1

The Founder is The Brand Now (Whether You Like It or Not)

Nov 24, 2025

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14 min read

The Founder is The Brand Now (Whether You Like It or Not)

If You Don't Post, Your Competitors Will Own the Narrative

Gregory Kennedy
Gregory Kennedy
Email Marketing Tips for Startups

Nov 17, 2025

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13 min read

Email Marketing Tips for Startups

Expert Tips From an Email Marketing Guru

Gregory Kennedy
Gregory Kennedy

Marketing

How Smart Website Design Builds Startup Credibility

Nov 10, 2025

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11 min read

How Smart Website Design Builds Startup Credibility

Design Isn’t Decoration, It’s Trust at First Glance

Gregory Kennedy
Gregory Kennedy

Marketing

How I Got 508 Registrations for My  Startup Event (And You Can Too)

Nov 3, 2025

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13 min read

How I Got 508 Registrations for My Startup Event (And You Can Too)

My Event Marketing Playbook

Gregory Kennedy
Gregory Kennedy

Event Planning

A TechCrunch Disrupt Survival Guide

Oct 27, 2025

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11 min read

A TechCrunch Disrupt Survival Guide

How to Succeed at a major Tech Conference

Gregory Kennedy
Gregory Kennedy

Marketing

A Founder's Guide to Marketing Budgeting

Oct 20, 2025

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11 min read

A Founder's Guide to Marketing Budgeting

Pre-Seed to Series-A Marketing Budget Guides

Gregory Kennedy
Gregory Kennedy

Entrepreneurship

Stop Giving Up So Easily

Oct 13, 2025

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14 min read

Stop Giving Up So Easily

Stubbornness Beats Strategy

Gregory Kennedy
Gregory Kennedy

Entrepreneurship

OpenAI Doesn't Give a Crap (About Your Startup)

Oct 6, 2025

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15 min read

OpenAI Doesn't Give a Crap (About Your Startup)

Platform Risk in The Age of AI

Gregory Kennedy
Gregory Kennedy

Entrepreneurship

You Should (Probably) Pivot to B2B

Sep 29, 2025

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14 min read

You Should (Probably) Pivot to B2B

Avoid The B2C Trap That's Burning Your Runway

Gregory Kennedy
Gregory Kennedy

Growth Hacks

+1

Event Hacking for Startups 🏴‍☠️

Sep 22, 2025

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13 min read

Event Hacking for Startups 🏴‍☠️

Plunder Big Conferences and Seize Your Pirate Booty

Gregory Kennedy
Gregory Kennedy

Sales

You’re Much Better Than You Think at Founder-Led Sales 👊

Sep 15, 2025

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12 min read

You’re Much Better Than You Think at Founder-Led Sales 👊

Your Biggest 'Weaknesses' is Your Secret Weapon

Gregory Kennedy
Gregory Kennedy

Marketing

20 Burning Questions Founders Have About Marketing + My Answers

Sep 8, 2025

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12 min read

20 Burning Questions Founders Have About Marketing + My Answers

Most Founders Talk too Much About the Product, Not the Problem

Gregory Kennedy
Gregory Kennedy
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