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For Q1 of 2026, we have secured the AWS Builder Loft in SF for our event on Wednesday, March 11, 2026, for another VC/Founder Mixer. If you’re a founder or investor, apply here to attend.

Sponsorship opportunities still available. Reply to this email if interested.

Geodo: Your Personal GTM Twin

Co-founder and CEO: Nadav Shanun
Location: San Francisco
Stage: Seed
Website: Geomelab.com
Social: LinkedIn

💥 The Big Idea:

Most teams are drowning in repetitive tasks, disconnected data, and endless manual clicks. Geodo is built to create personalized AI Digital Twins of your office, and autonomous systems that watch, learn, and automate your entire workflow.

🧠 How It Works

Geodo plugs into your existing stack (Slack, Notion, HubSpot, Google Sheets, Airtable, and more), and builds smart AI agents that handle repetitive work: data entry, email triage, lead routing, reporting, customer questions, and more.

🔥 Why We Like It

Geodo’s thesis is to fix workflow friction first and reclaim hours from busywork, turn chaos into flow, and let humans focus on what actually moves the needle, then let AI handle the rest with zero redundancy or burnout.

This list is built for hard effort and zero mercy. It stays loud, fast, and forward, with a mix of thrash, modern metal, and metalcore that keeps your heart rate up and your head down. You get machine-tight rhythm work, mosh fuel choruses, and a few classic anchors that make the whole thing feel like a mission, not a mood.

Boring Brands Are F*cked

AI has made being "average" free. If your marketing looks just like every other professional, polished brand out there, you’re now indistinguishable from what anyone can generate with an LLM and $15 a month subscription to Canva.

In 2026, "Professionalism" is a commodity. Personality is the premium. I’ve spent the last year watching founders burn millions in VC cash on "safe" agencies, only to realize that a "safe" brand is just a slow way to go out of business.

So how do you differentiate? And stand out? You need to find a unique voice by being different and being authentic.

Authenticity isn't about posting on social media what you had for breakfast. It’s about having an opinion. If your brand doesn't make at least a few people want to block you, you don't have a brand. You have a brochure. (My unsubscribe rate isn’t off the charts. But hey, it happens all the time. That’s how it goes.)

Here are my principles for building a cool brand that some vibe marketer with a Mac mini and an install of Clawdbot, I mean Moltbot, can’t easily knock off.

Pillar 1: High-Signal Friction

In 2026, "frictionless" means you’ll be overwhelmed with low-quality leads at best and probably with lots of bots or worse, strange scams and endless spam. If a transaction is too easy, the human brain subconsciously devalues it. Adding in some friction helps keep the bar high and helps find the right people.

Example: I make people apply to attend my events. Not everyone gets accepted. The best consultants reject customers that aren’t a good fit and don’t pursue business they don’t believe in. Friction can be your friend.

Pillar 2: The "Humor" Moat

AI is good at being "pleasant" and "professional," but it is pathologically incapable of being funny. Humor requires timing, shared cultural knowledge, and the ability to read a room. All things an LLM is incapable of. Besides, AI safety filters prevent it from being edgy or self-deprecating, which is your gain when you are.

Example: I love to poke fun at the "thought leader" tropes that I’m wholly participating in. If your brand takes itself too seriously, you’re just making it easier for an AI to replace your voice.

Pillar 3: Narrative Hijacking

AI is a world-class summarizer of your industry’s consensus. If you stay strictly in your niche and use the same corporate jargon as everyone else, you’re just part of the background noise. To stand out, you have to "hijack" a narrative from a completely different world to explain your business.

Example: Liquid Death hijacked the narrative of "tallboy" beers and heavy metal to sell cans of water to people at concerts. Almost the opposite of how water brands like Poland Spring are positioned. And, wow, did it ever work.

Pillar 4: Radical Authenticity

Most are using AI to polish their marketing until it looks, sounds, and feels inhuman. Perfection is a red flag that signals the robots are running the show. Authentic brands aren't afraid to show the rough edges. Sharing the full unapologetic reality of the work is the only "receipt" a bot can’t hallucinate.

Example: Anduril doesn't embrace sanitized "Silicon Valley" language or cover up what they do. They show raw test footage of drones crashing and exploding. Never hiding the grit of the defense industry, they fully embrace it.

Pillar 5: Opinionated Architecture

Boring SaaS tries to be "flexible" to appease every middle manager, resulting in a soulless product that is slow and bloated. Dangerous SaaS is opinionated. It doesn't ask you how you want to work. It forces a "high-performance" workflow. It isn't "user-friendly" for tourists. It’s practitioner-optimized for the obsessed.

Example: Linear doesn't give you 1,000 configuration options. They force you to use keyboard shortcuts and a specific, streamlined methodology. By being "difficult" for average users, they’ve created a cult-like status among elite engineers.

Being Boring is Now a Liability

If your brand is frictionless, it’s forgettable. If your voice is polite, it’s automated. If your product is flexible, it’s a toy.

The founders, operators, and marketers who win in 2026 won’t be the ones with the biggest ad budgets or the most 'optimized' funnels. They’ll be the ones who have the guts to be dangerous. They’ll use friction to find the "real" humans.

  • They’ll use Humor to prove they have a pulse.

  • They’ll Hijack Narratives to stay sticky.

  • They’ll lead with Authenticity to prove they’re practitioners.

  • And they’ll build Opinionated Architecture to attract the elite.

Stop trying to be safe. Safe is just another word for easy to automate.

Go out there and build something that an AI is too professional to replicate. Build a brand with guts and teeth.

🎙️ 033 Gregory and Paul Show - OMG Saas-pocalypse!

This week is a full-tilt macro-to-micro episode. SaaS stocks get crushed, AI narratives collide with market reality, and we go deep on why this correction makes sense. Then we pivot to what actually feels new: autonomous agents, Cloudbot, and the first real signs of an AI-native internet.

I'm a former creative director, 3x head of marketing, and founder of Vibe Your SaaS. After 20 years in Silicon Valley, devising new ways to get people to click on things, I now help early-stage B2B SaaS companies scale their businesses through strategic sales and marketing consulting.

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