We have 226 founders, investors, and enterprise tech leaders all registered. There are still a few slots available, and I expect they will fill up.

For this event, we have secured the AWS Builder Loft in SF on Wednesday, March 11, 2026. If you’re a founder or investor, apply here to attend.

Important updates:

What you really want to know is, who will be there? Here is the most up-to-date list of what investors will be represented at the event.

The full list of startups, enterprise tech, and investors is on the Luma page.

Sponsorship opportunities still available. Reply to this email if interested.

Founder: Uğur Kaner
Location: San Francisco, California
Stage: Seed
Website: Reflow.ai

Reflow just raised a $15M seed, so congrats to them! Their tool helps CX, support, and finance leaders see the true cost of operations. It pinpoints which workflows drive outsized spend to identify where savings are highest.

Reflow connects to systems like Zendesk and Stripe to map every step a request takes. It measures handle time, approvals, rework, and process drift from SOPs. The platform highlights top cost drivers and estimates ROI before teams automate.

High-volume support and finance teams run on thin margins where small inefficiencies add up fast. Reflow turns workflow data into clear unit economics and hard dollar savings. It brings financial rigor instead of relying on gut instinct.

This week's playlist blends modern indie and late-night electronic for focused founders, calm leaders, and anyone building something meaningful without burning out. Designed for after-hours thinking, clear decisions, and steady momentum.

I am sure your product is impressive.

But my guess is your pipeline probably is not. YC or Speedrun may teach you how to build fast. However, they do not give you distribution. Demo Day gives you access to investors. It does not give you customers.

Lead generation and sales are not growth-hacking problems. They are a credibility problem. The fastest way to build credibility is through founder-led growth.

The GTM game has changed significantly since AI emerged and rewrote the B2B playbook that had proved successful for the past 15 years. If you’re still following a playbook from 2018, you’re dead in the water.

What follows is my founder-led growth quick-start guide, based on what I have learned not from my 20 years in Silicon Valley, but from working with multiple founders over the past two years. Helping them exceed sales goals, secure major partnerships, and, most importantly, scale their business.

First, stop trying to “get leads.” You need to create a clear signal in a noisy market. And with all the AI spam tools, sorry, I mean productivity tools, the market is getting noisier by the day. What’s key is that you need to give your potential customers and prospects a beacon of hope, a solution that solves that more difficult problem. For an early-stage company, your signals are:

If your product is “AI for insert industry,” that is not a signal. That is noise.

Instead, you need to get specific. Target a well-defined ICP and address a specific, urgent pain point.

Most founders go too broad or go too far upmarket. Both are mistakes for a small early-stage startup.

You need to get sales and generate revenue fast.

Selling to other startups or small to medium-sized businesses will yield results fast. An enterprise-first go-to-market from day one, while not impossible, is most of the time a long, slow grind to oblivion.

If the final example seems too narrow, that’s good. You can always pivot into other areas or land-and-expand into other teams once you have secured a great customer.

In general, the pushback I get here is that investors want you to chase a huge market. Which is true, and it means the go-to-market plan we are developing now needs a credible way to ladder up to your big vision.

This is also why you don’t invite investors to your go-to-market planning sessions.

Yes, this means you have to start posting content on social media. And it’s going to be on LinkedIn. No, it does not mean you need to try to become an influencer and go viral. For many of you reading this, that’s probably a relief.

But it also means you need to be smart about how you judge success.

Reach and impressions matter, but only to some degree. Going viral is not the goal in B2B social media marketing. And I know what I am talking about. I have had over 50 posts go viral. Which I define as 100K+ views. I have had posts hit millions of views. Their ROI, however, wasn’t much better than the standard B2B ‘banger’ I typically post, which gets 200 to 1,000 views. It’s repetition and compounding that matter, not flashes of brilliance that are quickly forgotten.

Instead, aim to create a consistent flow of great content that resonates with your ICP and establishes you as an expert in your field. You can even, once in a while, post a hard sell. It won’t get many views, but it might bring in a client.

Phase one (3 to 6 months): In this phase, the goal is to get comfortable with posting content and find your voice.

Phase two (6 months to 1 year): At this stage, add in sales outreach, expand channels, and increase production value.

Phase three (1 year plus): At this point, you’re ready for a head of GTM. I am not going to cover this phase today, but you can read "Everything You Need to Know About Hiring Your First Head of Marketing" if you’re interested.

Phase four (2 years plus): Never stop posting and creating content. 

Distribution is not a phase you move through on the way to something more important. It is the business. The product matters. The tech matters. But none of it compounds without creating demand.

The good news is that you can outsource a lot of this. You can hire ghostwriters, bring in a head of marketing, or retain an agency. There are many, and some are even better at this than Vibe Your SaaS is. (But they are probably not as fun to work with. We wear the crown 👑 in that department.)

But this is critical. You cannot outsource belief.

You will have good months and bad months. Spikes and droughts. Momentum that appears and then disappears. But if you lean into founder-led GTM and treat it like a discipline, it becomes a system.

And once it becomes a system, it becomes predictable.

🎙️ Episode 034 – Open Claw In The Wild. With Alex From Thrad.

This week, we’re joined by Alex, COO of Thrad and proud Openclaw enthusiast, to break down what it’s actually like running your own AI agent. We talk hardware setups, security paranoia, bot social networks, AI doomsday essays, SaaS stocks melting down, and whether A16Z already offered Open Claw a billion dollars.

I'm a former creative director, 3x head of marketing, and founder of Vibe Your SaaS. After 20 years in Silicon Valley, devising new ways to get people to click on things, I now help early-stage B2B SaaS companies scale their businesses through strategic sales and marketing consulting.

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