Co-Founder: Chethan Ramachandran
Location: San Francisco Bay Area
Stage: Seed
Website: Skillprint.ai
Social: LinkedIn

Mind health has become a silent performance variable. People feel stressed, scattered, or exhausted, but companies have no way to understand what is happening until it shows up in burnout or churn. Skillprint changes that. It measures cognitive and emotional states through short game sessions.

Users play science-backed games that track attention, focus, stress response, emotional patterns, and learning speed. Skillprint’s models translate that gameplay into real-time mind health scores. Leaders get dashboards that show how teams are trending. Individuals get personalized training paths to build overall cognitive fitness.

The experience is simple, fun, and measurable. Early customers report higher training completion, better mood scores, and sharper performance signals across teams. It feels like the future of workplace wellbeing because it blends science, AI, and experience in a format that most people love.

If Ninja Sonik, Spank Rock, and Kid Sister defined an era, this playlist is the modern incarnation. Fast, bratty, chaotic, and weird in all the right ways. This is indie hip hop built for basements, skate parks, and startup off-sites where someone definitely brought the wrong Bluetooth speakers.

I met Doug on X when my account was a ghost town. I had no followers. No clout. Not a single banger to my name. It was just me wandering the Twitter desert, yelling into the void. 

Like a mirage in the desert, I saw a post from a guy named Doug Kennedy in the feed and hit follow for the most ridiculous (or perhaps most brilliant) reason possible. We had the same last name. That was the extent of my thesis. 

Well, it worked. The joke turned into a long-running internet friendship. In the process, Doug became one of the few people on LinkedIn I love following, mostly for his epic beard pics. But also because he is a crazy talented ghostwriter and B2B marketer. Here is a Q&A with one of the greatest LinkedIn ghostwriters out there.

The biggest mistake I see is that founders lean too heavily into one content type. They’ll either only post personal stories, only share philosophical or practical takes, or only try to sell. The people who win get a balance of all three. Another issue is that they don’t have a complete strategy. Content alone isn’t enough. You need clear positioning, a DM plan, an engagement routine, and a content system that all work together. Without that, your efforts stay random and inconsistent, and most founders spend a large amount of time spinning their wheels with no results. 

I think the biggest thing that separates a strong exec voice from a weak one is that a strong executive voice has a defined point of view that others in their industry avoid saying. It doesn’t have to be controversial (although it can be), but it does need to be specific, bold, and honest. A lot of leaders soften their message because they don’t want disagreement or pushback. Ironically, the executives who stand out are the ones willing to share what they actually think.

Most founders underestimate how much they already talk about every day. If you look at your sales calls, the questions clients ask repeatedly, or the things you answer automatically because you’ve explained them 100 times, you’ll notice you actually do have a clear message. You also probably see posts in your space that make you shake your head or nod in agreement. That’s a sign you have opinions and expertise worth sharing. The work isn’t inventing new ideas all the time, but it’s learning how to communicate what you already know in many different ways so that it has value to your ideal audience. 

Positioning starts with deciding how you want the market to view you. Once you know that, your content becomes the daily expression of that identity. Every post is a small investment that gets you closer to the perception you want to build and helps your viewers see you that way. Consistency around one clear message is what creates a strong position. AND your engagement and DM strategy also needs to reinforce that positioning strategy.

Human posts come from personality, tone, and voice. It’s the small quirks, jokes, comments, or phrases that sound like the founder. These things create authenticity. Sometimes you discover this naturally. For example, when I started posting on LinkedIn, people constantly joked about my beard, so I occasionally referenced it in posts, and the engagement was great. Those little touches keep content from feeling stiff, and they separate you from the crowd.

Founders should see hooks as the first signal of clarity. A good hook shows that you understand the reader’s world. Structure keeps their attention, and storytelling demonstrates expertise in a way that builds trust. Decision-makers don’t need really dramatic narratives or sob stories, but they DO need to see that you actually understand their problems and have the experience to speak into them.

The metrics that matter most are profile views, inbound DMs, connection requests from ideal customers, meaningful comment conversations, leads attributed to content, and meetings booked in the DMs. Impressions are helpful as a general signal, but they don’t tell you whether your content is driving opportunities. I'd rather focus on writing great content and starting real conversations in the DMs that drive business, than worrying about whether my post went viral or not. 

The fastest lever is sharpening their core message. Most founders talk too broadly. They're trying to reach as many people as possible. When you speak directly to your target audience with clarity and repetition, your content becomes more memorable and more effective. The other day, I wrote a post that got relatively low engagement for me. Yet, I got one booked call from it. One strong message that's consistently reinforced will ALWAYS outperform a wide range of scattered and random posts.

Behind the scenes, ghostwriting is a process of extracting the founder’s ideas and turning them into structured, high-quality content. That typically involves calls, voice notes, shared documents, and ongoing communication.

The founder provides the insight and stories. I translate it into content that reflects who they are and supports their goals. Fresh leads are delivered to the founder or their SDR team as they come in.

On The Gregory and Paul Show, we break down the latest in startups, SaaS, AI, and whatever the internet is debating this week.

🎙️ Episode 023 – Consciousness as a Game with Chethan Ramachandran

This episode covers Gregory’s near-breakup with X, how the algorithm quietly fixed itself, Skillprint’s mind-mapping technology, the link between games and cognition, why self-awareness might be the whole point of life, the rise of performance psychology in esports, and the internet’s obsession with Bill Ackman’s pickup line.

A few founders asked, so here’s the current situation. I’m currently working with 8 SaaS/AI founding teams. I have room for two more.

If you’re a B2B SaaS/AI founder with $300k to $3M in ARR, how do you get more visibility (and pipeline) from organic LinkedIn and X content without spending all day posting? Get the VYS Content Kickstarter, which includes:

Mag 7 stocks might be down 20% from highs, which is why I am offering this to SaaS/AI founders right now for a fixed $1,500 until the end of the year. (Increases to $2,200 starting January 1.)

Just reply to this email with your website and LinkedIn profile or fill out the form, and I’ll confirm if it’s a fit and send the Stripe link.

If you love it and want me to write and post for you regularly (many VCs and CEOs already do), we can talk about that after.

I'm a former creative director, 3x head of marketing, and founder of Vibe Your SaaS. I help early-stage startups build real momentum with strategic clarity, AI-driven execution, and zero BS. I like fast bicycles, strong coffee, and posting sarcastic jokes and memes on the internetz.

How am I doing? Write me back and let me know your thoughts. If you do, I will write you back, I promise.

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