It’s 2026, and VYS//IRL is back!

Our last event was a giant success and attracted attendees like:

Investors: Balderton Capital, Entrepreneurs First, Grayscale, Nomura, SoftBank, Unshackled Ventures, 500 Global, FalconX, Garuda Ventures, Outpost VC, and more

Startups: Pipeshub, Pixelesq, Skillprint, Ockam, Syftdata, Meshly, Techtonic, Maestrix, Getcredible, Cofina, and more.

For Q1 of 2026, we have secured the AWS Builder Loft in SF for our event on Wednesday, March 11, 2026, for another VC/Founder Mixer. If you’re a founder or investor, apply here to attend.

I still have a few sponsorship opportunities. Reply to this email if interested.

BTW: Q2 is going to be in partnership with Saastr. We‘re big time now.

Founder and CEO: Ronak Daga
Location: Mountain View
Stage: Bootstrapped
Website: Uxmagic.ai
Social: Instagram, LinkedIn

Most teams waste weeks turning designs into front-end code. Handoffs break. Specs drift. Engineers reimplement what already exists. UXMagic collapses that gap by converting UI designs directly into production-ready code.

You start with a design, typically from Figma. UXMagic analyzes the layout, components, and structure, then generates clean front-end code you can actually ship. Not screenshots. Not mock output. Real code ready to be edited.

Design-to-code is one of the most painful choke points in modern product teams. UXMagic treats it like a systems problem, not a novelty. Less translation, fewer misunderstandings, faster iteration.

*How to submit your startup.

Synthwave first. Indie dance next. Screamo when the caffeine stops working. Welcome to 2026. LFG!

Let’s kick off 2026 the right way with a contribution from guest co-author, content marketer Anthony Garone.

The question I asked him to tackle was to provide a framework for technical founders to determine whether the content markeitng that they and the team are creating is effective.

Relate to buyers and show that you understand their challenges. When you use the same words they use, it feels like you’ve been alongside them while they wrestled with the issue.

Two common technical writing traps to avoid:

Featuritis: Talking about features instead of outcomes
Example: “We offer real-time bidirectional synchronization with a modular rule engine.”
A cleaner version might be: “Your data is always up to date.”

Jargonitis: Saying something clever that doesn’t actually land.
Example: “Own the edge.”
A better version: “Manage every edge device with ease.”

When you speak plainly, buyers feel seen. That’s what moves them closer to a decision.

Good content makes smart readers feel even smarter. It gives context without dumping details. It shows you’ve done the thinking for them.

Assume your reader is sharp, but not living inside your architecture docs. Use technical language where it helps them feel included, not alienated. When people “get” your world, buying feels like joining something meaningful.

If you’re selling a complex product, don’t be afraid to use technical language where it’s appropriate. The biggest problem I typically see is the use of technical language where it’s not appropriate. It can easily confuse buyers and violates tip #1.

The best founder content reads like you’re talking to someone across the table. It’s energetic and honest, not dressed up in corporate polish.

A simple test: read it out loud.

If you wouldn’t actually say it to someone you know, rewrite it. One founder recently read me a line from his site—“Flawless event technology service for meetings & conferences”—and immediately started laughing. The laugh told him everything he needed to know.

As much as technical audiences love clarity, they also need a narrative. You’re not offering 256-bit encryption for the hell of it. You’re offering it so nobody has to worry about data loss or compliance misses.

Founders usually skip this because they think stories are “marketing.” But stories are not marketing. Stories are how people understand why things matter.

Sales and marketing often live in different universes. If your content doesn’t help someone close a deal, it’s dead weight.

Make content your sales team wants to forward. Give them materials that help prospects say, “Oh, I get this now.” When your content clears the fog, deals move.

The two teams should be assisting each other (either directly or indirectly) with an open feedback loop. Keep them in sync, and the rest falls into place.

Founders often hover at the surface or go miles into the weeds. The sweet spot is in the middle.

After you write something, ask: “Did I say anything that helps a smart reader see this in a new way?”

If not, dig one layer below:

Your reader should walk away thinking, “I see this differently now.”

If I swapped your competitor’s logo with your own on your website and it wouldn’t make a difference, you've got a problem. Time to rewrite and rethink.

Generic content does not attract buyers. It does not stand out. It does not build trust. It is a form of hiding.

Even if you’re timid and don’t want to rock the boat, I’d bet $100 you’re pretty frickin’ opinionated about what you’re doing and why. Show those opinions off!

This is the simplest test: “Would a real buyer, inside a real company, forward this to someone on their team?”

If the answer is yes, you’re on the right track.
If not, then your content is forgettable, and you probably won’t be remembered when it’s time to make a buying decision.

Forwardability is one of the strongest signals of quality. It means you said something useful, clear, and practical enough that it became a reference.

Your worldview is often more compelling than your product. Buyers want to know how you reason, how you make decisions, and what you’ve learned by doing the work.

Explain:

This is how buyers connect with you and not just your features.

Listen, it doesn’t matter if other people think your content is cringe if it’s producing results. If you think it’s great and it’s hitting on all 9 points above, that’s really what matters.

I can’t tell you how many founders I’ve met who’ve said, “Don’t look at our website.” Or, “Our website doesn’t really reflect what we do anymore.”

The only reason to invest in content is to produce results. If your content produces results, you’re winning. If you’re embarrassed to share it, it won’t produce results. Build something you’re proud of that also produces results.

(I guarantee you will still have to make compromises and feel at least a little cringe, but you get the point.)

Because great content is required to help sell a great product. Without it, adoption will be slow or may never happen at all.

The hard truth is, your product won’t succeed without great content.

Want to better understand the B2B sales content landscape? Or need specifics on how to do it? Check out Anthony’s B2B sales content playbook.

🎙️ Episode 028 – Somalia Fraud and Billionaires Taxes in CA

A calm post-New Year catch-up turns into a wide-ranging conversation on fraud, state power, tech geopolitics, venture capital gravity, and why major cities keep undermining their own economic engines. The episode moves from viral daycare fraud and citizen journalism to Meta’s China-adjacent AI acquisition strategy, to California’s billionaire tax scare, and finally to whether Austin can ever rival Silicon Valley. The show closes with a Vibe Your SaaS event announcement.

I'm a former creative director, 3x head of marketing, and founder of Vibe Your SaaS. After 20 years in Silicon Valley, devising new ways to get people to click on things, I now help early-stage B2B SaaS companies scale their businesses through strategic sales and marketing consulting.

Some VYS clients have grown 3x, 5x, 8x, and even 50x while working with me. (Yes, it was off a small base, obviously.)

Have questions? Want to learn more about working together? Reply to this email. I write everyone back, it’s true. Ask around.

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