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Oliver Buchannon
Gregory Kennedy

After two decades in Silicon Valley, convincing people to click on things, I went rogue and created Vibe Your SaaS.

Management and Hiring

How to Be an Asshole, Respectfully

Jul 13, 2026

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7 min read

How to Be an Asshole, Respectfully

VYS 071: How to Optimize for The Business, Not Popularity

Gregory Kennedy
Gregory Kennedy

Marketing

+1

A Content Distribution Quickstart Guide for Founders

Jul 6, 2026

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7 min read

A Content Distribution Quickstart Guide for Founders

VYS 070: You Can't Find Product Market Fit If Nobody Knows You Exist

Gregory Kennedy
Gregory Kennedy

Marketing

OpenAI Spends 47% of Revenue on GTM and You Should Too

Jun 29, 2026

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5 min read

OpenAI Spends 47% of Revenue on GTM and You Should Too

VYS 069: Stop Underinvesting in Your GTM

Gregory Kennedy
Gregory Kennedy

Inspiration

1 Full Year of YouTube

Jun 22, 2026

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4 min read

1 Full Year of YouTube

VYS 068: Most Popular Video Shorts

Gregory Kennedy
Gregory Kennedy

Inspiration

Be Delusional: The SpaceX Guide to GTM Success 🚀

Jun 15, 2026

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6 min read

Be Delusional: The SpaceX Guide to GTM Success 🚀

VYS 067: To Build a Category-Defining Brand, You Can't Play by the Rules

Gregory Kennedy
Gregory Kennedy

Marketing

Infinite Code, Zero Attention

Jun 8, 2026

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5 min read

Infinite Code, Zero Attention

The Brutal Reality of Modern GTM

Gregory Kennedy
Gregory Kennedy

Fundraising

How to Write a Kick-ass Investment Pitch

Jun 1, 2026

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6 min read

How to Write a Kick-ass Investment Pitch

These 10 Slides Are Your Best Chance to Secure VC Investment

Gregory Kennedy
Gregory Kennedy

Marketing

Fire Your PR Agency

May 25, 2026

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4 min read

Fire Your PR Agency

Journalists Hate Tech and Nobody is Reading About You in Wired

Gregory Kennedy
Gregory Kennedy

Entrepreneurship

Congrats to the Winner of the VYS Startup Competition

May 18, 2026

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6 min read

Congrats to the Winner of the VYS Startup Competition

Carat is an Innovative Leader in the Red Hot AI-Powered Digital Health Space

Gregory Kennedy
Gregory Kennedy

Marketing

Memes Are No Laughing Matter

May 11, 2026

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5 min read

Memes Are No Laughing Matter

Memes Are Here to Stay as Professional Identity and Internet Culture Have Merged

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Marketing

Preference Beats Pipeline

May 4, 2026

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5 min read

Preference Beats Pipeline

These 6 Charts Prove Why Buyers Decide Before They Buy

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Entrepreneurship

Why the SF Bay Area Matters More Than Ever for Tech Startups

Apr 27, 2026

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7 min read

Why the SF Bay Area Matters More Than Ever for Tech Startups

It's All About Network Effects

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Growth Hacks

How to Weaponize Narrative

Apr 20, 2026

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7 min read

How to Weaponize Narrative

A Guide to Breakthrough Startup Stories

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Marketing

The Founder GTM Problem/Solution Matrix

Apr 13, 2026

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13 min read

The Founder GTM Problem/Solution Matrix

Solutions to The 6 GTM Problems Every Founder Runs Into

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Entrepreneurship

Why Smart People Invest in Dumb Startups

Apr 6, 2026

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5 min read

Why Smart People Invest in Dumb Startups

The Counter Intuitive Logic That Drives Startup Success

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Event Planning

Zero Humans Hackathon

Apr 1, 2026

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9 min read

Zero Humans Hackathon

First-of-Its-Kind Event, Where AI Agents Builds Whatever They Want

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Marketing

If You Think LinkedIn is Too Cringe, You’re Only Hurting Yourself

Mar 30, 2026

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15 min read

If You Think LinkedIn is Too Cringe, You’re Only Hurting Yourself

Get better at LinkedIn Without Becoming a Corporate Drone

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Marketing

4 Essential Layers of Founder-Led GTM

Mar 23, 2026

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4 min read

4 Essential Layers of Founder-Led GTM

Building Your Startup's Revenue Engine

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Entrepreneurship

Founder Q&A with Louis Schmitlin of Abrial

Mar 16, 2026

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11 min read

Founder Q&A with Louis Schmitlin of Abrial

Winner of the First Vibe Your SaaS Startup Pitch Competition

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Management and Hiring

5 New GTM Roles AI Startups Must Hire For

Mar 9, 2026

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13 min read

5 New GTM Roles AI Startups Must Hire For

AI Isn't Just Destroying Jobs, It's Also Creating Them

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Inspiration

A Guide to LinkedIn Shitposting

Mar 2, 2026

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10 min read

A Guide to LinkedIn Shitposting

The Goal is Not Slop, It's to Sound Like a Person on Purpose

Gregory Kennedy
Gregory Kennedy

Marketing

How I Hit 100K Views on YouTube (In 7 Months) and You Can Too

Feb 23, 2026

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11 min read

How I Hit 100K Views on YouTube (In 7 Months) and You Can Too

B2B Marketers Need to Stop Sleeping on YouTube

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Marketing

Building a Founder-Led Growth Engine

Feb 16, 2026

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13 min read

Building a Founder-Led Growth Engine

Marketing Might be Harder than Rocket Science

Gregory Kennedy
Gregory Kennedy

Marketing

(Competitors) I Don't Think About You

Feb 9, 2026

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11 min read

(Competitors) I Don't Think About You

The “Pepsi vs. Coke Rule” of Category Leadership

Gregory Kennedy
Gregory Kennedy

Marketing

Boring Brands Are F*cked

Feb 2, 2026

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10 min read

Boring Brands Are F*cked

Being Boring in the Age of AI Will be Very Expensive

Gregory Kennedy
Gregory Kennedy
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