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Gregory Kennedy
Gregory Kennedy

After two decades in Silicon Valley, convincing people to click on things, I went rogue and created Vibe Your SaaS.

How to Stop AI Slop

Oct 4, 2026

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6 min read

How to Stop AI Slop

083: My Creative Process for Better Ideas

Gregory Kennedy
Gregory Kennedy
90% of B2B Purchases Go to Vendors Only on the Day One Shortlist

Sep 27, 2026

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4 min read

90% of B2B Purchases Go to Vendors Only on the Day One Shortlist

082: By the Time Sales Gets the Call, Most Buyers Have a Top Pick

Gregory Kennedy
Gregory Kennedy
Custom Software is Replacing SaaS

Sep 20, 2026

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5 min read

Custom Software is Replacing SaaS

081: 35% of Respondents Have Already Replaced One SaaS Tool

Gregory Kennedy
Gregory Kennedy
Google’s Search Monopoly Finally Has a Challenger

Sep 13, 2026

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5 min read

Google’s Search Monopoly Finally Has a Challenger

080: High Intent Traffic From LLMs is Growing to B2B Sites

Gregory Kennedy
Gregory Kennedy
Proof That Content and Creative Matter Way More Than Marketers Think

Sep 6, 2026

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5 min read

Proof That Content and Creative Matter Way More Than Marketers Think

079: Better Content is One of the Most Overlooked Growth Levers

Gregory Kennedy
Gregory Kennedy
Every Generation Thinks the Next Creative Tool Is Cheating

Aug 30, 2026

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6 min read

Every Generation Thinks the Next Creative Tool Is Cheating

078: AI Makes Creating Easy, But Taste Decides What's Worth Making

Gregory Kennedy
Gregory Kennedy
AI is Changing How People Buy, Not Just How They Search

Aug 23, 2026

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5 min read

AI is Changing How People Buy, Not Just How They Search

077: AI Sends Shoppers Who Stay Longer, Browse More, and Buy More

Gregory Kennedy
Gregory Kennedy
How AI is Automating Sales, Not the Sale

Aug 16, 2026

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4 min read

How AI is Automating Sales, Not the Sale

076: Closing Deals Remains Stubbornly Human

Gregory Kennedy
Gregory Kennedy
The End of 'The Click' in Marketing

Aug 9, 2026

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6 min read

The End of 'The Click' in Marketing

075: A Click-Based Approach to B2B is No Longer King

Gregory Kennedy
Gregory Kennedy
The Great Software Glut of 2026

Aug 3, 2026

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5 min read

The Great Software Glut of 2026

074: AI Created an Explosion in Software, Not in Core Customers, Budgets, or Attention

Gregory Kennedy
Gregory Kennedy
The Golden Age of Solopreneurship

Jul 27, 2026

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6 min read

The Golden Age of Solopreneurship

073: How One-Person Companies Are Generating $10M in Annual Revenue in 2026

Gregory Kennedy
Gregory Kennedy
The Most Surprising Stat in B2B Right Now

Jul 20, 2026

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4 min read

The Most Surprising Stat in B2B Right Now

072: Are you prepared for just how much AI has changed the game?

Gregory Kennedy
Gregory Kennedy

Management and Hiring

How to Be an Asshole, Respectfully

Jul 13, 2026

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7 min read

How to Be an Asshole, Respectfully

VYS 071: How to Optimize for The Business, Not Popularity

Gregory Kennedy
Gregory Kennedy

Marketing

+1

A Content Distribution Quickstart Guide for Founders

Jul 6, 2026

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7 min read

A Content Distribution Quickstart Guide for Founders

VYS 070: You Can't Find Product Market Fit If Nobody Knows You Exist

Gregory Kennedy
Gregory Kennedy

Marketing

OpenAI Spends 47% of Revenue on GTM and You Should Too

Jun 29, 2026

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5 min read

OpenAI Spends 47% of Revenue on GTM and You Should Too

VYS 069: Stop Underinvesting in Your GTM

Gregory Kennedy
Gregory Kennedy

Inspiration

1 Full Year of YouTube

Jun 22, 2026

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4 min read

1 Full Year of YouTube

VYS 068: Most Popular Video Shorts

Gregory Kennedy
Gregory Kennedy

Inspiration

Be Delusional: The SpaceX Guide to GTM Success 🚀

Jun 15, 2026

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6 min read

Be Delusional: The SpaceX Guide to GTM Success 🚀

VYS 067: To Build a Category-Defining Brand, You Can't Play by the Rules

Gregory Kennedy
Gregory Kennedy

Marketing

Infinite Code, Zero Attention

Jun 8, 2026

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5 min read

Infinite Code, Zero Attention

The Brutal Reality of Modern GTM

Gregory Kennedy
Gregory Kennedy

Fundraising

How to Write a Kick-ass Investment Pitch

Jun 1, 2026

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6 min read

How to Write a Kick-ass Investment Pitch

These 10 Slides Are Your Best Chance to Secure VC Investment

Gregory Kennedy
Gregory Kennedy

Marketing

Fire Your PR Agency

May 25, 2026

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4 min read

Fire Your PR Agency

Journalists Hate Tech and Nobody is Reading About You in Wired

Gregory Kennedy
Gregory Kennedy

Entrepreneurship

Congrats to the Winner of the VYS Startup Competition

May 18, 2026

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6 min read

Congrats to the Winner of the VYS Startup Competition

Carat is an Innovative Leader in the Red Hot AI-Powered Digital Health Space

Gregory Kennedy
Gregory Kennedy

Marketing

Memes Are No Laughing Matter

May 11, 2026

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5 min read

Memes Are No Laughing Matter

Memes Are Here to Stay as Professional Identity and Internet Culture Have Merged

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Marketing

Preference Beats Pipeline

May 4, 2026

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5 min read

Preference Beats Pipeline

These 6 Charts Prove Why Buyers Decide Before They Buy

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Entrepreneurship

Why the SF Bay Area Matters More Than Ever for Tech Startups

Apr 27, 2026

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7 min read

Why the SF Bay Area Matters More Than Ever for Tech Startups

It's All About Network Effects

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Growth Hacks

How to Weaponize Narrative

Apr 20, 2026

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7 min read

How to Weaponize Narrative

A Guide to Breakthrough Startup Stories

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1
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