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Oliver Buchannon
Gregory Kennedy

After two decades in Silicon Valley, convincing people to click on things, I went rogue and created Vibe Your SaaS.

Marketing

Fire Your PR Agency

May 25, 2026

•

4 min read

Fire Your PR Agency

Journalists Hate Tech and Nobody is Reading About You in Wired

Gregory Kennedy
Gregory Kennedy

Entrepreneurship

Congrats to the Winner of the VYS Startup Competition

May 18, 2026

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6 min read

Congrats to the Winner of the VYS Startup Competition

Carat is an Innovative Leader in the Red Hot AI-Powered Digital Health Space

Gregory Kennedy
Gregory Kennedy

Marketing

Memes Are No Laughing Matter

May 11, 2026

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5 min read

Memes Are No Laughing Matter

Memes Are Here to Stay as Professional Identity and Internet Culture Have Merged

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Marketing

Preference Beats Pipeline

May 4, 2026

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5 min read

Preference Beats Pipeline

These 6 Charts Prove Why Buyers Decide Before They Buy

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Entrepreneurship

Why the SF Bay Area Matters More Than Ever for Tech Startups

Apr 27, 2026

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7 min read

Why the SF Bay Area Matters More Than Ever for Tech Startups

It's All About Network Effects

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Growth Hacks

How to Weaponize Narrative

Apr 20, 2026

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7 min read

How to Weaponize Narrative

A Guide to Breakthrough Startup Stories

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Marketing

The Founder GTM Problem/Solution Matrix

Apr 13, 2026

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13 min read

The Founder GTM Problem/Solution Matrix

Solutions to The 6 GTM Problems Every Founder Runs Into

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Entrepreneurship

Why Smart People Invest in Dumb Startups

Apr 6, 2026

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5 min read

Why Smart People Invest in Dumb Startups

The Counter Intuitive Logic That Drives Startup Success

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Event Planning

Zero Humans Hackathon

Apr 1, 2026

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9 min read

Zero Humans Hackathon

First-of-Its-Kind Event, Where AI Agents Builds Whatever They Want

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Marketing

If You Think LinkedIn is Too Cringe, You’re Only Hurting Yourself

Mar 30, 2026

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15 min read

If You Think LinkedIn is Too Cringe, You’re Only Hurting Yourself

Get better at LinkedIn Without Becoming a Corporate Drone

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Marketing

4 Essential Layers of Founder-Led GTM

Mar 23, 2026

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4 min read

4 Essential Layers of Founder-Led GTM

Building Your Startup's Revenue Engine

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Entrepreneurship

Founder Q&A with Louis Schmitlin of Abrial

Mar 16, 2026

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11 min read

Founder Q&A with Louis Schmitlin of Abrial

Winner of the First Vibe Your SaaS Startup Pitch Competition

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Management and Hiring

5 New GTM Roles AI Startups Must Hire For

Mar 9, 2026

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13 min read

5 New GTM Roles AI Startups Must Hire For

AI Isn't Just Destroying Jobs, It's Also Creating Them

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Inspiration

A Guide to LinkedIn Shitposting

Mar 2, 2026

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10 min read

A Guide to LinkedIn Shitposting

The Goal is Not Slop, It's to Sound Like a Person on Purpose

Gregory Kennedy
Gregory Kennedy

Marketing

How I Hit 100K Views on YouTube (In 7 Months) and You Can Too

Feb 23, 2026

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11 min read

How I Hit 100K Views on YouTube (In 7 Months) and You Can Too

B2B Marketers Need to Stop Sleeping on YouTube

Irene Kennedy
Gregory Kennedy
Irene Kennedy, +1

Marketing

Building a Founder-Led Growth Engine

Feb 16, 2026

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13 min read

Building a Founder-Led Growth Engine

Marketing Might be Harder than Rocket Science

Gregory Kennedy
Gregory Kennedy

Marketing

(Competitors) I Don't Think About You

Feb 9, 2026

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11 min read

(Competitors) I Don't Think About You

The “Pepsi vs. Coke Rule” of Category Leadership

Gregory Kennedy
Gregory Kennedy

Marketing

Boring Brands Are F*cked

Feb 2, 2026

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10 min read

Boring Brands Are F*cked

Being Boring in the Age of AI Will be Very Expensive

Gregory Kennedy
Gregory Kennedy

Entrepreneurship

Startup Lessons From Court Lorenzini, the Founder of DocuSign

Jan 26, 2026

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13 min read

Startup Lessons From Court Lorenzini, the Founder of DocuSign

Progress Comes From Reframing Problems and Seeking Smart Solutions

Gregory Kennedy
Gregory Kennedy

Marketing

Social Media is Eating Distribution

Jan 19, 2026

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10 min read

Social Media is Eating Distribution

You Are Not Losing Because of Product, it's Because You Don't Post Enough

Gregory Kennedy
Gregory Kennedy

Fundraising

2026 Startup Fundraising Outlook

Jan 12, 2026

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10 min read

2026 Startup Fundraising Outlook

If You're Building Something Real and Moving Fast, You Can Get a Check

Gregory Kennedy
Gregory Kennedy

Marketing

How Does a Technical Founder Know Their Content Is Good?

Jan 5, 2026

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12 min read

How Does a Technical Founder Know Their Content Is Good?

Content is Just as Important as Your Product, if You Want Sales

Gregory Kennedy
Gregory Kennedy

Inspiration

The Best of VYS from 2025

Dec 29, 2025

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9 min read

The Best of VYS from 2025

See You in 2026

Gregory Kennedy
Gregory Kennedy

Marketing

+1

10 Signs Your Marketing is Working

Dec 22, 2025

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11 min read

10 Signs Your Marketing is Working

Get Proof Your Marketing Works When Signals Are Weak

Gregory Kennedy
Gregory Kennedy

Marketing

Industry PR is Dead (And What That Means for Startups)

Dec 15, 2025

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10 min read

Industry PR is Dead (And What That Means for Startups)

Stop Chasing Coverage Like it's 2018 and Build an Audience

Gregory Kennedy
Gregory Kennedy
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