Real-World Ads, Simple to Run
With AdQuick, executing Out Of Home campaigns is as easy as running digital ads. Plan, deploy, and measure your real-world advertising effortlessly — so your team can scale campaigns and maximize impact without the headaches.
Our next event will be at Entrepreneurs First in SF on Tuesday, May 12. Which is the same day that the SaaStr conference kicks off in San Mateo. We are an unofficial SaaStr partner, and if you bring your SaaStr badge, you’re in!
EF is a fantastic incubator focused on European founders in the Bay Area, and we are very excited that they have offered to host us.
Here is the plan by the numbers:
250+ elite founders
50+ investors
25 pizza pies
10 startup demos
5 startup pitches
2 VCs as speakers
2 hosts
1 guest judge
If you’re a founder, investor, have significant startup experience, or work at a highly regarded high-tech company, apply here to attend.
Sponsorship opportunities still available. Reply to this email if interested.
Glam AI: The AI Beauty Try-On Platform
Founder: Paul Shaburov
Location: San Francisco, California
Stage: Pre-Seed
Website: Glam AI
Social: LinkedIn
💥 The Big Idea:
GlamAI enables AI-powered virtual beauty try-on, letting users instantly see realistic makeup looks on their own face. It removes guesswork from beauty shopping by combining personalization and product discovery in one experience.
🧠 How It Works
Users create AI images, apply effects, and turn photos into short videos with simple prompts. Preset styles ensure consistent output. Brands can integrate via API to scale content.
🔥 Why We Like It
Content velocity is a competitive advantage for creators and brands. GlamAI cuts production from days to minutes at a lower cost. It could become core infrastructure for AI-native content teams.
This playlist is for builders to build to.
It blends airy indie electronic, clean synths, and subtle percussion for founders entering Q2 with clarity and controlled momentum. Simple. Clean. Fun.
The 4 Essential Layers of Founder-Led GTM
Most founders treat content, distribution, pricing, and sales like separate jobs. And in a large organization, they are. But in the early stage of a startup's development, they need to be treated as an ecosystem that functions as one GTM system, and as we carefully layer together, they will form the revenue growth engine that will power you forward. The essential layers arew:
Content: Your vision and messaging strategy shape what you say.
Distribution: Puts that content to work to generate interest.
Pricing: Determines packaging, which is how you turn interest into intent.
Sales: Is, well, obviously, how you convert intent into revenue.
Let’s break down each layer of this tasty GTM cake:
1. Content
This is where founders turn insight into something the market can react to. Good founder content does not just “build brand.” It sharpens positioning, uncovers buyer pain, and teaches the market how to understand the problem.
What good founder content looks like:
It has a clear point of view that is relevant to your industry or segment.
Is specific about customer pain.
Strong framing around the problem and why it matters now
Repeated themes that build recognition
Content that pre-handles objections before the sales call
Where most struggle:
Talking about yourself instead of the buyer.
Content that describes how it works, not what problems you solve.
Creating great content and publishing regularly (3x a week or more).
Chasing engagement instead of buyer relevance.
2. Distribution
Expect to focus just as much effort on distribution as you do on content generation. What does distribution look like? It is chopping up one podcast into 20 clips, editing long-form into 5 posts for X, or friending, replying, and commenting.
What good distribution looks like:
Channel selected based on where buyers already pay attention.
Reuse of winning ideas across formats.
Network activation, including customers, peers, investors, and operators.
Manual amplification of your strongest ideas.
A long-term approach and a focus on consistency over random spikes.
Where most struggle:
Overemphasis on content generation.
Not maximizing a high-performing platform or channel.
No plan for amplification.
Posting broadly instead of targeting tightly.
3. Pricing
Pricing is not a decision to be made downstream of GTM. It is one of the clearest signals a founder can send. It tells the buyer who the product is for, how much risk they are taking, and what kind of buying motion they should expect.
What good pricing looks like:
Flexible pricing aligned with customer value.
A low-friction approach that lets you learn fast.
Enough structure to qualify serious buyers.
Packaging that helps buyers understand what they are getting.
A price that supports the sales motion instead of fighting it.
Where most struggle:
Complex or hidden pricing because the value prop is weak.
Overcomplicating your packaging.
Making buyers work too hard to understand the cost.
Pricing that attracts the wrong customers or stalls decisions.
4. Sales
Founder-led sales is not just about closing deals. It is one of the fastest ways to learn what the market actually believes. Every sales conversation reveals where your product is weak, where distribution is off, and where you have friction.
What a good sales approach looks like:
Founders running the sales calls themselves.
Discovery that uncovers real buying objections
Effective handling of repeated objections.
Fast feedback loops back into messaging, product, and pricing.
A clear path from conversation to close.
Where most struggle:
Treating sales as a separate function, they don’t want to touch.
Delegating too much, too early.
Talking too much, asking too few questions, and listening poorly.
Ignoring objections that are helpful signals.
Most founders think they have a GTM motion because they are busy. They are posting, talking, tweaking, and selling. But activity is not a system.
But if your message is weak, distribution will not save it. If distribution is weak, pricing will not matter. If pricing is wrong, sales gets harder. The job is not to do more. The job is to make the four layers work together.
🎙️ Pick Gregory’s Brain 001: Startup Validation, AI Hype, and Going Zero to One
I am trying something new.
“Can I pick your brain?” I get asked this all the time. Many people I know get annoyed when people ask this. I don’t. I saw an opportunity to make fun content from it. In this very first episode, I talk with a group of founders about what it really looks like to build in the current AI startup market. In this episode:
I shared lessons from my startup pitch deck at a recent startup pitch event.
We talk about traction, customer discovery, vertical versus horizontal positioning, and consulting as a path to product-market fit.
We discuss how, at the very earliest stage of building a startup, it is supposed to feel confusing.
Andy, why founders need to get comfortable testing ideas quickly, learning from messy signals, and making progress before the market fully validates what they are doing, and more.
If you want to be invited to one of these sessions, reply to the newsletter.
I'm a former creative director, 3x head of marketing, and founder of Vibe Your SaaS. After 20 years in Silicon Valley, devising new ways to get people to click on things, I now help early-stage B2B SaaS companies scale their businesses through strategic sales and marketing consulting.
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