61% of marketers say this is the biggest marketing shift in decades.

Get the data and trends shaping growth in 2026 with this groundbreaking state of marketing report.

Inside you’ll discover:

Download your 2026 state of marketing report today.

Get Your Report

The event is TOMORROW!

The next VYS event is at Entrepreneurs First in SF on Tuesday, May 12, and it’s going to be the best one to date.

We received 72 pitch decks. This was up by 22 from the last event, where we received 55. Since we only select 5, the odds of getting picked to pitch are less than 7%. This makes the VYS Startup Pitch Competition one of the most

Here are the 5 finalists:

And here are the 10 startups that will be doing demos:

Now, who will win the coveted Nano Pac-Man? And will forever be able to say they won one of the most highly regarded startup pitch competitions in the San Francisco Bay Area?

You’re going to have to attend to find out.

Co-founder & CEO: Brock Alston
Location: Seattle, USA
Stage: Pre-Seed
Website: Rocketgraph.app
Social: LinkedIn

Rocketgraph brings AI into graph analytics, making it easier to uncover patterns in massive datasets. Instead of relying on complex tooling, users can explore relationships and insights through more intuitive, AI-driven workflows. It turns advanced data analysis into something more accessible.

Rocketgraph combines high-performance computing with graph analytics and AI interfaces. Users can ingest data, model relationships, and query complex datasets without deep technical expertise. It simplifies tasks like fraud detection, cybersecurity analysis, and large-scale data exploration.

Most data tools struggle with relationships at scale. Rocketgraph is built specifically for that problem. As data becomes more interconnected and complex, tools that can surface hidden patterns quickly become essential. Rocketgraph sits at that intersection of scale, speed, and usability.

A sonic archive of the attention economy at full volume. Viral classics, social media anthems, TikTok brainrot, YouTube relics, hyperpop chaos, and songs that stopped being songs and became infrastructure. This is what happens when the algorithm has a baby with 2 ML engineers, and they don’t know who the father is.

Since this edition is all about memes. How could I not mention the incredible memes (1, 2, 3) about Spencer Pratt from in the hotly contested LA mayoral race? They are hilarious, use the latest AI tools, and are receiving millions of views. It doesn’t matter what side you're on. What matters is that the power of memes is now being embraced for one very important reason: they work.

B2C marketers have long known that memes are a low-cost and high-impact approach. But in B2B, we’ve been much slower to adapt.

If you think most B2B marketing was written in a conference room by six people trying not to get fired, you would be correct. It is polished. It is approved. It has all the right words. And still, nobody cares.

Meanwhile, half the world now communicates through memes. Because they are clever, entertaining, and efficient.

We all know that buyers are forming opinions long before they talk to sales. They are seeing screenshots, quote tweets, founder posts, podcast clips, reply guys, group chat gossip, and memes. By the time they land on your homepage, they have already formed an opinion of you and your product.

But in the B2B tech world, the real innovators know that a well-timed meme can explain an entire market dynamic in three seconds, while a whitepaper takes forty pages. Plus, you have to fill out a form to even access it.

And this is why memes matter for GTM.

Not because they are funny.

Because they are true.

The best B2B memes compress an insight into an instantly easy-to-understand package. They take what everyone already feels and finally put a name to it.

People laugh because they recognize the crime scene.

For a long time, companies treated internet culture like it existed somewhere else. The internet was where people wasted time. Professional life happened in conference rooms, boardrooms, trade shows, and carefully managed corporate communications.

That separation is gone now.

The people building startups, buying software, hiring agencies, writing code, managing teams, and shaping markets all live online, 24/7.

The founder, who posts AI memes on X, is also a customer. The marketer making vaguely funny LinkedIn office skit videos is also buying SaaS tools. The engineer shitposting about vibe coding tragedies is also evaluating developer platforms. The internet is no longer a nerdy niche separate from professional life.

It is professional life.

This shift matters more than most companies realize. And there is plenty of data out there to support my thesis. Once you examine modern online buyer behavior, the rise of memes in business culture stops being stupid and becomes obvious.

Ok, so enough of the intellectual mumbo jumbo, I know at this point you just want meme ideas. Here are my 10 rules for founders who want to use memes without looking like an idiot. (Which might not even be possible.)

Want some great templates? Here is my collection of what I think are some of the very best tech meme templates out there. Enjoy.

🎙️ 045 Gregory and Paul Show - OpenAI Ads, AI Job Panic, and the Coinbase Reset

This episode moves through one central question. What happens when AI stops being a research project and becomes infrastructure? Gregory and Paul unpack OpenAI launching ads, Coinbase restructuring around AI-native teams, the reality behind AI job fears, and the growing evidence that the AI compute boom is not slowing down. Along the way they debate Alex Hormozi’s marketing advice, AI “truth-seeking” prompts, meme copyright law, and the increasingly strange public battle between Sam Altman and Elon Musk.

I'm a former creative director, 3x head of marketing, and founder of Vibe Your SaaS. After 20 years in Silicon Valley, devising new ways to get people to click on things, I now help early-stage B2B SaaS companies scale their businesses through strategic sales and marketing consulting.

Have questions? Want to learn more about working together? Reply to this email. I write everyone back, it’s true. Ask around.

If you think this newsletter is rad (of course you do), help other cool people discover it.

This is your personal referral link: {{ rp_refer_url }}

Share it in your newsletter, blog, emails, wherever, to refer others and get credit towards unlocking cool stuff like this sweet, sweet VYS Guide to Founder-Led Sales, and if you refer 3 people, you can get access to the VYS Slack.

1 referral for this free guide

3 referrals for VYS Slack Connect Access

{{rp_personalized_text}}