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Our next event will be at Entrepreneurs First in SF on Tuesday, May 12. Which is the same day that the SaaStr conference kicks off in San Mateo. We are an unofficial SaaStr partner, and if you bring your SaaStr badge, you’re in!

We’re excited to announce our first speaker.

Kyle Lui is a General Partner at Bling Capital, backing early-stage founders across SaaS, fintech, health, and marketplaces.

We’re already closing in on 150+ RSVPs for the event. If you’re a founder, investor, have significant startup experience, or work at a highly regarded high-tech company, you probably know the drill. Apply here to attend.

Sponsorship opportunities still available. Reply to this email if interested.

Co-founder and CEO: Francesco De Liva
Location: Redwood City, California
Stage: Pre-Seed
Website: Kruncher.ai
Social: LinkedIn

Kruncher provides private-market investors with an AI analyst for every company in their pipeline, turning fragmented deal data into thesis-aligned intelligence. It helps funds screen, evaluate, and monitor investments faster without adding headcount.

Kruncher deploys 30+ AI agents to turn public data, private documents, and fund context into a thesis-aligned company report. It automates screening, due diligence, IC memos, and portfolio monitoring in a single unified workflow.

Venture workflows remain manual and time-consuming. Kruncher compresses analyst workdays into minutes, expands deal capacity, and helps GPs focus on judgment and founder relationships rather than data gathering.

This playlist is tight, kinetic electronic for getting locked in. It’s made for Q2, when the narrative fades, and the real work begins.

“I hate LinkedIn because it’s all cringe.”

“A lot of content I read on LinkedIn is boring and for junior people.”

“I just don’t have the time.”

“It feels too self-promotional... I do not want to look thirsty… I hate the whole personal brand thing… it’s all AI now… yadda, yadda, yadda.”

I have heard every excuse in the book.

But I have news for anyone who is allergic to LinkedIn. It works.

The platform has nearly a billion users worldwide, and they are strongly incentivized to keep their profiles up to date and to tell the truth. Well, ok, perhaps many exaggerate, but for the most part, it’s accurate enough. The important part is that those who use it have money to spend.

If you are selling a product that other businesses might be interested in, it's hard to find an online platform that has a higher concentration of business users. But being good at LinkedIn is a long-term game. If you want to get better at it but can’t drink enough coffee to choke down all the HR-appropriate content on the site, this newsletter is written especially for you.

What follows is the unofficial Vibe Your SaaS guide to how a normal person can get better at LinkedIn without becoming a sychiphantic corporate drone.

Usually, when I have worked with people to increase their presence on social media, they have all this anxiety and fear about how people will interpret what they post, say, write, or record. They spend all this effort creating one perfect piece of content, finally press publish, and nothing happens. It’s just crickets.

Then they post again. Nothing. Or maybe they get a mercy like from a vendor or contractor they hired in the past.

They quickly learn that the challenge is getting people to pay attention. Quite the opposite of what they originally feared.

For some, it's instantly clear that all the selfies and group photos at trade shows with poor lighting drive engagement. Because people care about people, and even more than just people, people care about themselves.

So they start to stuff their posts with mentions, hashtags, and photos from every happy hour and meetup they go to. And while some of this I think is appropriate and in good taste. It does look a bit desperate when you mention all 37 vendors that shared the tradeshow floor with you in Orlando, plus the conference organizers, and everyone who stopped by the booth.

But if you want to be a success on LinkedIn, you must embrace some cringe.

Selfies work. Photos of you with your colleagues and clients’ work. Pictures from that meetup at Froniter Tower in SF are cool. Hashtags, however, don’t matter anymore and make you look like a boomer, so you can stop with them.

Ouch, I know, this sounds like work. And it is work. But during the course of your day, you're writing emails, sending messages on Slack, doing research, sending links to co-workers, and doing all the heavy lifting required to create content. So why not leverage that?

At one point, when I was getting started with social media, I created a Google sheet that I woud populate with links, charts, ideas, anything that came to mind during the day. And I would review that and create content based on it. After a while, I had posted enough content that I could go back and review what I had posted and find new angles. Or update something that seemed to resonate with people.

It got easier over time. But it still takes time.

To maintain the confidence needed to make an impact by publishing frequently, I recommend coming up with a few formats that work for you. For example, one tried-and-true method is to find a chart or research report and write commentary on it. It doesn’t need to be more than a few lines. Just aim for a sharp take that draws from your personal knowledge and experience.

Because they work. The data doesn’t lie. Next topic.

Ever since I took LinkedIn seriously as my primary social network, I make it a point to max out my connection requests by Thursday or Friday each week.

You can connect with about 200 to 300 people a week and no more. But if you do this week-over-week, you will have added around 1,000 contacts per month. I have doubled my followers in six months and met a lot of great people this way.

How do I do this efficiently? I use every trick, hack, and clever method that I can think of. List building is key. I am constantly building tons and tons of lists.

For VYS events, I build lists of startup founders who might be a good fit, and I connect with them to apply on Luma. I also create lists of investors who might be interested in attending and send them a very different message than the founders. This worked so well that I recruited a few influencers to help me, and it’s the primary way we have found most of the founders who come to our events.

I am sure you underutilize DMs. Nearly everyone does.

If you're trying to secure new business via DMs, don’t give up after one or two messages. I have seen a positive response on the 8th or 9th message. Just space them out, make them short, polite, and direct. You can also send links to relevant content you have posted. If the content is good, like a case study, the response can be surprisingly positive.

Yes, there are people who will get upset. It rarely happens, but when it does, I always respond and tell them why I reached out. A common one I get is a founder who is not in the Bay Area, and I simply tell them that we welcome founders from all over, not just San Francisco.

The most important part is to align your outreach with the target. If they are a startup CEO, make sure what you send them is appropriate. Their team is also sending sales messages throughout the day as well, so they’ll understand. But what people hate is an offer that is sent to the wrong audience. Don’t you?

You should reply to everyone who comments on your post. We all know this, but we all get busy and forget. But if you want to build an audience and a following, this part is really important.

On X, people who reply to other people’s posts frequently are known as ‘reply guys,’ and we have no idea what their gender is. It’s just what we call them. I do a lot of replying because I think it’s fun and effective. I have made lots of contacts through people who commented on my content and by commenting on others’ content. If you do it enough and your comments are interesting, they will definitely take notice.

My favorite strategy is to try to leave as many funny comments as I can by 9 AM. The best part about this strategy is that it’s win-win. You get a chuckle while you write them, and the author gets clever engagement that boosts their reach. Bonus points if you can keep the joke going for several rounds of replies.

Unlike many other things in life, the hardest part of social media is not getting started. It’s staying committed. Nearly everyone gets excited about it at some point about it, starts publishing, and quickly falls off. I must subscribe to 100s of YouTube channels that made 6 great videos and then stopped.

The content production treadmill is a grind. But when I think back on the connections I made, the speaking engagements I secured, and all the new business I won because of it, it was 100% worth all the early mornings I spent drinking coffee, making memes, and being a ‘reply guy’ on maybe even something you posted.

I need to tell you that I have helped many founders and operators grow their startups more than 10x, almost entirely on LinkedIn. Ok, it’s true we did some email, but not much. If you're interested in how I can help you, go here.

🎙️ 038 Gregory and Paul Show - An Overview of Founder-Led GTM

This episode skips the usual news rundown and goes deep on founder-led go-to-market. Gregory checks in from Mountain View after a big AI event at Google DeepMind, then Gregory and Paul unpack the real challenge most early-stage founders face. How do you get customers when nobody knows who you are yet? The answer is not just sales. It is narrative, content, pricing, and learning how to move from innovators to early adopters to the early majority.

I'm a former creative director, 3x head of marketing, and founder of Vibe Your SaaS. After 20 years in Silicon Valley, devising new ways to get people to click on things, I now help early-stage B2B SaaS companies scale their businesses through strategic sales and marketing consulting.

Have questions? Want to learn more about working together? Reply to this email. I write everyone back, it’s true. Ask around.

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