Vibe Your SaaS North America Tour

My session at Seattle Tech Week, From Zero to $1M+ in ARR: How to Market Your Startup, crossed 550 RSVPs and is officially the most popular talk of the week.

Three events down this year. Two, more to go. Next up is Toronto, then SF. I may make a guest appearance in NYC for a Coinbase Hackathon. More on that soon.

Vibe Marketing July Webinar

Live Presentation and Q&A with Gregory Kennedy and Alexander Shartsis, Entrepreneur and early-stage Startup Advisor. Stop blasting 10,000 emails a week to random prospects and wondering why your inbox stays empty.

The 10 Email Secrets Top Founders Use to Triple Their Response Rates (I am crushing it with email RN. Sign up and learn more.)

Broadcasting live on July 30th from 9:00 AM to 10:30 AM Pacific Time.

Register here →

You Can Automate Almost Everything, Except the Most Important Things

We’ve been sold a dream that we can automate our way to entrepreneurial nirvana.

Just plug in the right SaaS tools, set up some AI agent workflows, write a few clever prompts, and the money rolls in while you sip espresso in Monaco.

But here's the truth no one wants to tell you: the stuff you can automate was never the stuff that made a business successful in the first place.

Automation makes the easy parts easier.

But hard stuff? Remains stubbornly and brutally hard.

Every founder I know has fallen into this trap. They spend months perfecting their automated funnel, optimizing their chatbot responses, and building elaborate systems to handle everything except the one thing that actually matters: creating something people desperately want to buy.

The robots can handle your logistics. They can't handle your vision.

The Irreplaceable Human Stack

Strategy. Creativity. Empathy. Intuition. Taste. Leadership. Trust.

These are not buzzwords? (Michael Scott can disagree.)

They're the nuclear reactor at the center of every business. And they're resistant to automation, no matter how sophisticated AI ever gets.

You can't automate knowing which idea to pursue when you have seventeen different directions screaming for attention.

You can't automate the gut feeling that tells you your biggest customer is about to churn three weeks before they actually do.

You can't automate the ability to look at a broken team and know exactly what combination of tough love and psychological safety will fix it.

How do I know this? 

The most successful people I know aren't automation wizards.

They're clairvoyant decision-making machines who happen to use automation to handle everything that doesn't require their unique human judgment.

From Ray Dalio to Peter Thiel to Warren Buffett to Jack Dorsey. They are all able to exercise excellent human judgment at the precise moments when it matters most.

That is the secret to their success.

It’s not knowing how to send out 10,000 hyper-segmented email campaigns.

They automate the noise so they can focus on the signal. They systematize the routine so they can spend their mental energy on the exceptional.

The 80/20 of Human Energy

Here's the counterintuitive truth: the more everyone automates, the more critical the non-automated tasks become. Everyone has access to the same tools, funnels, and AI writing assistants.

Your competitive advantage can’t be your tech stack. It must be your ability to make the calls that can't be scripted.

The companies eating everyone's lunch right now aren't the ones with the most sophisticated automation. They're the ones whose founders still attend customer calls, lead product meetings, and make the complex strategic decisions that determine whether they're building something meaningful or just another forgettable, throwaway SaaS product. (Okay, you got me. Satya isn’t a founder. But bro is a BEAST.)

Automate everything you can.

Then double down on everything you can't.

Because in a world where anyone can spin up a business with a laptop and a credit card, the scarce resource isn't technology. It's wisdom, creativity, and the courage to make decisions when the data doesn't give you a clear answer.

The robots will master your email marketing.

While you master an ever-changing world.

Generating Good Vibes is Still a Manual Process

We're heading into a world where every startup founder sounds exactly the same.

Everyone is using the same AI-generated growth hacking playbooks that instruct them to create the same sanitized landing pages optimized for the algorithm that 32 other competitors are using.

The entire startup ecosystem is converging on the most boring flavor of vanilla imaginable. And it’s not even from Madagascar.

Eveyone tells you to "be authentic." But genuine authenticity is messy, inefficient, and impossible to scale. But it's also the only thing that creates loyalty, in a world where anyone can launch a competing product for half the price.

I can’t teach you how to be your authentic self. But I can tell you how I do it:

• I write everything myself. Every newsletter, every LinkedIn post, every email, and landing page. It takes a lot of time. But people know it's me, not some AI-generated corpospeak. You might be better off using video, voice notes, or showing up unannounced at conferences (like when ODB appeared at the Lyracist Lounge while the NYPD was looking for him). Find your medium.

• I obsess over the details that other people automate. I personally onboard every new client. I remember where they live, their side projects, and the random things they mentioned in passing. Maybe you're the founder who sends handwritten notes, or the one who calls people on their birthday. Pick your passion and make it an obsession.

• I lean into my eccentricities. My wife was concerned when, during a reference check, some feedback indicated I was eccentric. I got the job (of course!). But once I heard that, I leaned way into it because it’s true. The random philosophical tangents, combined with NYC street culture, and my obsession with the nerdiest sport of all time, cycling. It repels some people and magnetizes others. That's the point. Your quirks aren't bugs to fix. They're features which help the right people find you.

• I show up even when it's inconvenient. Going to an evening networking event in Palo Alto or Bellevue when you live in San Francisco or Seattle is a pain in the ass. But I do it all the time. Weekend brainstorm sessions, or flying across the country to attend a hackathon. These moments aren't scalable, profitable, or efficient. They're also where genuine relationships get built.

The specific tactics you use don't matter. What matters is that you do the work of being human in a world that's increasingly automated.

Discover your point of view. Double down on it. Make yourself impossible to replace.

When everyone else is optimizing for efficiency, showing up as the authentic you is the only lasting unfair advantage left.

007 The Gregory and Paul Show, Friday, July 25, 2025 - Summer Vibes Edition

On the Gregory and Paul Show, we break down the latest in startups, SaaS, AI, and whatever the internet is debating this week.

On this episode, we ride a wave of summer vibes and dive headfirst into the return of tech events, the sneaky debut of GPT-5, the unraveling of Twitter (X), and the rise of AI wearables. Plus: a genetic engineering breakthrough, Elon’s AI Vine mystery, and the meme queen of SaaS—Sydney Sweeney.

Watch episode 007 on YouTube →

Free Vibe Your SaaS Resources

• NEW How to Monetize Your Climate Startup: Strategies for transforming environmental breakthroughs into businesses. Get the free presentations →

• The Vibe Marketer's Guide to Reddit: Unlock Reddit's massive marketing potential with this guide. Get the free presentation →

• 100 Reasons Customers Say “No” (And How to Make Them Say “Yes”): A Comprehensive Google Sheet breaks down 100 fixes. Get the free tool →

• "Every marketing channel sucks right now": 19 unconventional Vibe Marketing ideas that Founders can harness. Get the free presentation →

• 30-Day SaaS Growth Plan Template: Designed for technical founders who’d rather be building. Get the free eBook →

• How to get your first 1,000 followers on 𝕏: Building a large following on 𝕏 in 2025 is still possible. Get the free eBook →

• VC Pitch Deck Templates for Founders: Based on the legendary Sequoia deck, built for real fundraising. Get the free templates →

Stop Struggling to Get Customers

You’ve probably gotten 14 emails and 26 LinkedIn messages this week claiming someone “tripled pipeline in 60 days.”

Here’s the truth:

• I help founders get their sales and marketing sh*t together.

• Sometimes the pipeline grows fast. Sometimes it doesn’t.

• But every time we stop posting LinkedIn broems (poems by bros).

What you get:

• Get you to say what you do without sounding like a TEDx talk.

• Keep you accountable so you get ‘the things' done.

• Help you learn founder-led sales and stay true to your vibe.

It’s $1,500/month. No contracts. No big agency fees. No BS.

Book a consultation now.

About Me

I'm Gregory Kennedy, former creative director, 3X head of marketing, and founder of Vibe Your SaaS. I help early-stage startups build real momentum with strategic clarity, AI-driven execution, and zero BS.

Greogry Kennedy // Vibe Your SaaS // www.vbmrktr.com

How am I doing?

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