Vibe Your SaaS West Coast North America Tour

Two events down. Two, oh wait, three to go? Yes, I am doing something in Toronto…

My talk at Seattle Tech Week on July 28, From Zero to $1M+ in ARR: How to Market Your Startup has 465 RSVPs. It’s one of the most popular talks of the week.

Not eveyone is going to get in. Obviously.

But if you sign up, you will get the slides for sure.

Vibe Marketing July Webinar

Live Presentation and Q&A with Gregory Kennedy and Alexander Shartsis, Entrepreneur and early-stage Startup Advisor. Stop blasting 10,000 emails a week to random prospects and wondering why your inbox stays empty.

The 10 Email Secrets Top Founders Use to Triple Their Response Rates (I am crushing it with email RN. Sign up and learn more.)

Broadcasting live on July 30th from 9:00 AM to 10:30 AM Pacific Time.

Register here →

I Hijacked Musk’s 5‑Minute Rule to Become a Ruthless Productivity Beast

Only people living under a rock are unaware of Elon Musk’s relentless work ethic and incredible level of productivity.

However, it’s less well known that he organizes his 100-hour workweek into five-minute time blocks of singular focus, which is an inspiring approach.

As someone who is also obsessed with getting stuff done, I felt it necessary to remix Musk’s ruthless time grid for the post-AI era.

My Calendar, My Rules, Unstoppable Flow

I like the focus of 5-minute granularly as a foundation, but my innovation is what I call theme days, which transform my calendar into a machine that runs my life.

Here is my approach to calendaring for hyper-productivity.

• Wednesdays are for In-Person Meeting
  I escape to my downtown Seattle co-working spot and reserve this day solely for face-to-face meetings. All other days are virtual. I hate wasting my time traveling (even by bike) if I don’t have to.

• Fridays are Zero-Scheduling Days
  My calendar is closed off on Fridays: no meetings, no invites. This space is strictly for my deep work, like creative writing, brainstorming, and focus-intensive projects, as well as trips to the coffee shop. Yes, those get scheduled.

• Tuesday and Thursday are for Europe

  Since I am on the West Coast, I start my day at 6 AM on Tuesday and Thursday so I can take calls with partners and clients in Europe. I turn down working with people from Asia because I hate working late at night.

• Weekend Early-Morning Customer Work
  I‘ve reserved 6 to 9 AM every Saturday to work on special customer projects for years. This habit is non-negotiable, even during travel or vacation, which is why most of my bicycle rides start at 10 AM.

• Everything Gets a Slot—Or It’s a Suggestion
  The mundane isn’t left out: dentist calls, meditation, bike rides, workouts, all of it is scheduled. If it's on the calendar, it happens. If not, it’s optional.

Tools to 10X Productivity

This is not hyperbole. The tools available now make things that were once challenging relatively trivial. You can automate nearly eveything that's digital.

When it comes to tools, this is what I think about them.

• A Fast Mac Matters

  I get new hardware frequently, including a new Mac every two years, because I hate wasting time watching the spinning wheel. I estimate this saves me 30 to 45 minutes a day.

• Wearables Maximize Efficiency

  My Apple Watch handles messages quite effectively, and I love that the speech-to-text feature can answer texts. I use it right from my desk, so I don’t break my flow to fetch my phone. The reminders and alerts are also helpful.

• Hour-Boxing for Technical Blockers
  When stuck on a technical task, I schedule a hard one-hour timebox: research, attempt, and push forward. If it's not done, I’ll immediately go UpWork the problem. Or I post on X for a referral or help. I won’t rest until it's solved.

• Vibe Your Setup

  I use a high-quality webcam, and I have two pairs of wireless noise-canceling headphones at my desk in case I lose one. I use a wireless keyboard and mouse, multiple monitors at home, and an ergonomic stand for my laptop.

• AI Tool-Monster Mentality
  I want to leverage every advantage I can from tools like Zapier, Claude AI, and ChatGPT. I pay for them all. In addition to niche tools like Otter for meeting notes, Dripify for LinkedIn drip campaigns, Smartlead AI or Apollo AI for cold email outreach, and Found for accounting. I am still looking into Clay AI. It’s not in my stack yet, but might be soon. I view tool-based efficiency as a competitive advantage if it speeds up my workflow or offloads work. I win, competitors lose.

• Cal App for Scheduling

  Going back and forth with someone regarding setting a meeting time is a huge waste. I push eveyone to my Cal.com for scheduling calls. I maintain public and non-public versions for various use cases.

Beast-Mode Mentality: Work Hard, Stay Relentless

But none of this will help if you can’t find the inner beast inside of you when you need to, and I don’t mean just working long hours.

That’s a given.

What’s really important is to develop the mental capacity to flip a switch into hyper-focused determination and relentlessness on command.

Examples:

• You need to be able to perform on that sales call from the hotel lobby, before your room is ready, and you’re tired and jet-lagged.

• When you pound that espresso and spend another 45 minutes debugging a Zapier automation until it works.

• Or give it your all for that presentation, even when only one person shows up. (This has happened to me recently. Disappointed, I crushed it anyway and was invited to give a talk at a much larger group because the person in the room ran the organization. You never know who is watching you.)

Your mindset is the ultimate productivity tool.

But how do you achieve peak Best Mode mentality?

Jensen Huang, the founder and CEO of NVIDIA, put it best: “People with very high expectations have very low resilience, and, unfortunately, resilience matters in success. I don’t know how to teach it to you except for, ‘I hope suffering happens to you.’ Greatness comes from character, and character isn’t formed out of smart people. It’s formed by people who have suffered. I wish upon you ample doses of pain and suffering.”

If you genuinely want to be a beast, you must seek out hard challenges and embrace ‘the suck.’

Episode 006 - The Gregory and Paul Show With Guest Nathan Binford

On the Gregory and Paul Show, we break down the latest in startups, SaaS, AI, and whatever the internet is debating this week.

On this episode, we welcome AI-savvy marketer Nathan Binford straight from the jungles of Mexico. The crew dives into the dark arts of digital marketing, the real cost of Google ads, and why most marketers are platform experts but strategy novices. Plus: the rise of backdoor AI acquisitions, ChatGPT’s agent wars, and the Jumbotron affair that broke the internet.

Watch episode 006 on YouTube →

Free Vibe Your SaaS Resources

• NEW How to Monetize Your Climate Startup: Strategies for transforming environmental breakthroughs into businesses. Get the free presentations →

• The Vibe Marketer's Guide to Reddit: Unlock Reddit's massive marketing potential with this guide. Get the free presentation →

• 100 Reasons Customers Say “No” (And How to Make Them Say “Yes”): A Comprehensive Google Sheet breaks down 100 fixes. Get the free tool →

• "Every marketing channel sucks right now": 19 unconventional Vibe Marketing ideas that Founders can harness. Get the free presentation →

• 30-Day SaaS Growth Plan Template: Designed for technical founders who’d rather be building. Get the free eBook →

• How to get your first 1,000 followers on 𝕏: Building a large following on 𝕏 in 2025 is still possible. Get the free eBook →

• VC Pitch Deck Templates for Founders: Based on the legendary Sequoia deck, built for real fundraising. Get the free templates →

Maximum marketing firepower for $699 is less than one failed ad campaign.

Let’s cut to it:

Most early-stage founders waste months “planning” and thousands on campaigns, buying ads, wasting time, and it all flops.

You don’t need another course.

You need real traction and hands-on help.

That’s why I built Vibe Corps: for early-stage, bootstrapped, and pre-seed founders who want results, not fluff.

Here’s what you get:

• My full 3-month SaaS growth playbook

• Templates & frameworks that convert (no more guessing)

• 1-hour 1:1 strategy session with me

• Unlimited Slack access for 3 months, so you’re never stuck

We’ll define your ideal customer, map your first real marketing plan, and launch a campaign that actually drives leads.

It’s expert-level support — without the expert-level price tag.

If you're serious about growing your startup, join Vibe Corps now.

Because standing still is costing you more.

VBMRKTR

I'm Gregory Kennedy, former creative director, 3X head of marketing, and founder of Vibe Your SaaS. I help early-stage startups build real momentum with strategic clarity, AI-driven execution, and zero BS.

Greogry Kennedy // Vibe Your SaaS // www.vbmrktr.com