Modern audiences crave authenticity served with a side of humor that doesn't make them cringe. Unless you're posting on LinkedIn, then go BIG on the cringe.

If you want to transform your marketing from a corporate snooze-fest to content people actually want to consume while procrastinating at work. Here is the starter kit:

1. Know Your Audience's Sense of Humor (Or Lack Thereof): Dive deep into your audience's psyche to understand what tickles their funny bone. Is it sarcasm, wit, or perhaps dad jokes? Tailoring your humor to their tastes ensures your jokes land rather than flop.​

2. Embrace Memes Because Originality is Overrated: Why create new content when you can ride the coattails of existing memes? They're relatable, shareable, and save you the headache of thinking too hard, except for the funny caption.

3. Share the Work Load: Craft content so amusing that your audience feels compelled to share it, effectively turning them into unpaid brand ambassadors.​

4. Have Fun by Pointing Out the Obvious: Highlight everyday absurdities related to your industry. If your product solves a common annoyance, make a joke about it. Just don't remind customers why they were annoyed in the first place.​

5. Poke the Bear: Take a page from Pepsi's book and throw some shade at your competitors. A well-placed jab can entertain your audience and keep your brand in the spotlight.​

6. Laugh at Yourself: Show your brand's human side by making fun of your own quirks or past missteps. It makes you relatable and can endear you to your audience.​

7. Be Hyperbolic: Amplify scenarios to ridiculous extremes to highlight your product's benefits or the problems it solves. Just don't let the exaggeration overshadow the message.​

8. Comedy is All About Timing: Align humorous content with current events or trends. A well-timed joke can boost engagement, but be cautious—poor timing can lead to backlash.​

9. Because You're Not That Funny: Before unleashing your comedic genius on the world, test your content on a small group to ensure it resonates. Remember, humor is subjective, and not everyone shares your impeccable taste.

10. There's no tenth idea. That's plenty for today.

Ready to apply this to your SaaS?

You can read all the growth playbooks in the world, but if you’re not turning these steps into real customers, you’re just spinning your wheels.

That’s why I created Vibe Your SaaS — a hands-on, tactical coaching program built for technical SaaS founders who want to stop guessing and start growing.

• I’ll help you define your ICP (Ideal Customer Profile)

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